Parametre
- 838 stránok
- 30 hodin čítania
Viac o knihe
This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of implementing an IMC strategy.
Nákup knihy
Advertising and Promotion, George Edward Belch, Michael A. Belch
- Jazyk
- Rok vydania
- 2009
- product-detail.submit-box.info.binding
- (mäkká)
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