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The Social Entrepreneur's Playbook, Expanded Edition

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Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.

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The Social Entrepreneur's Playbook, Expanded Edition, Ian C. MacMillan, James D. Thompson

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Rok vydania
2013
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