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The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand
Autori
Hodnotenie knihy
Viac o knihe
Tells the story of Patron Tequila - the brand that revolutionized an industry. This book details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patron's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patron single-handedly transformed the face of the liquor industry.
Nákup knihy
The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand, Ilana Edelstein
- Jazyk
- Rok vydania
- 2013
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand
- Jazyk
- anglicky
- Autori
- Ilana Edelstein
- Vydavateľ
- McGraw-Hill Education - Europe
- Rok vydania
- 2013
- Väzba
- pevná
- Počet strán
- 220
- ISBN10
- 0071817646
- ISBN13
- 9780071817646
- Série
- Hodnotenie
- 3,5 z 5
- Anotácia
- Tells the story of Patron Tequila - the brand that revolutionized an industry. This book details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patron's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patron single-handedly transformed the face of the liquor industry.