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Offers an important step for companies looking to derive long-term value from emerging markets. This book also offers a glimpse at strategies from some of the world's leading companies - from EMC and Deere & Company, to P&G; and Logitech.
Nákup knihy
Reverse Innovation, Vijay Govindarajan, Chris Trimble
- Jazyk
- Rok vydania
- 2012
- Väzba
- (pevná),
- Stav knihy
- Veľmi dobrá
- Cena
- 7,29 €
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- Titul
- Reverse Innovation
- Jazyk
- anglicky
- Autori
- Vijay Govindarajan, Chris Trimble
- Vydavateľ
- Conta Gromberg Communication
- Rok vydania
- 2012
- Väzba
- pevná
- Počet strán
- 256
- ISBN10
- 1422157644
- ISBN13
- 9781422157640
- Série
- Hodnotenie
- 3,85 z 5
- Anotácia
- Offers an important step for companies looking to derive long-term value from emerging markets. This book also offers a glimpse at strategies from some of the world's leading companies - from EMC and Deere & Company, to P&G; and Logitech.