Presne táto pôjde do košíka
Parametre
- 621 stránok
- 22 hodin čítania
Viac o knihe
This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.
Nákup knihy
Promotional Strategy, James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
- Jazyk
- Rok vydania
- 1987
- product-detail.submit-box.info.binding
- (mäkká),
- Stav knihy
- Dobrá
- Cena
- 6,99 €
Platobné metódy
Nikto zatiaľ neohodnotil.
- Titul
- Promotional Strategy
- Jazyk
- anglicky
- Vydavateľ
- Irwin
- Rok vydania
- 1987
- Väzba
- mäkká
- Počet strán
- 621
- ISBN10
- 0256036438
- ISBN13
- 9780256036435
- Série
- Anotácia
- This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.