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Introduces the fundamentals of marketing communications to non-business students. This book teaches students how marketing organisations successfully move from product concept through to successful brand and the tools used to make brands as strong as they can be. It shows how these tools are used to develop successful marketing communications.
Nákup knihy
The Fundamentals of Marketing, Russell Edwards
- Jazyk
- Rok vydania
- 2009
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- The Fundamentals of Marketing
- Jazyk
- anglicky
- Autori
- Russell Edwards
- Vydavateľ
- Bloomsbury Publishing PLC
- Rok vydania
- 2009
- Väzba
- mäkká
- Počet strán
- 191
- ISBN10
- 2940373728
- ISBN13
- 9782940373727
- Série
- Hodnotenie
- 3,45 z 5
- Anotácia
- Introduces the fundamentals of marketing communications to non-business students. This book teaches students how marketing organisations successfully move from product concept through to successful brand and the tools used to make brands as strong as they can be. It shows how these tools are used to develop successful marketing communications.