This title uniquely delivers detailed insights into the science, tactics and approaches behind winning new business; a vital area left untouched by many sales books. It's not just about simple improvement; it's about taking sales performance to a whole new level.
Introduces the fundamentals of marketing communications to non-business students. This book teaches students how marketing organisations successfully move from product concept through to successful brand and the tools used to make brands as strong as they can be. It shows how these tools are used to develop successful marketing communications.
Bringing together ground-breaking forensic discoveries and gripping historical detective work, Naming Jack the Ripper constructs the first truly convincing case for identifying the world's most notorious serial killer