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Parametre
- 256 stránok
- 9 hodin čítania
Viac o knihe
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
Nákup knihy
How Brands Grow 2, Jenni Romaniuk, Byron Sharp
- Jazyk
- Rok vydania
- 2021
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- (pevná)
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- Titul
- How Brands Grow 2
- Jazyk
- anglicky
- Autori
- Jenni Romaniuk, Byron Sharp
- Vydavateľ
- Oxford
- Rok vydania
- 2021
- Väzba
- pevná
- Počet strán
- 256
- ISBN10
- 0190330023
- ISBN13
- 9780190330026
- Série
- Hodnotenie
- 4,25 z 5
- Anotácia
- How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.