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Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.
Nákup knihy
Branded Entertainment, Jean-Marc Lehu
- Jazyk
- Rok vydania
- 2007
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Branded Entertainment
- Jazyk
- anglicky
- Autori
- Jean-Marc Lehu
- Vydavateľ
- Kogan Page Publishers
- Rok vydania
- 2007
- Väzba
- pevná
- Počet strán
- 266
- ISBN10
- 0749449403
- ISBN13
- 9780749449407
- Série
- Hodnotenie
- 4,1 z 5
- Anotácia
- Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.