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This edition focuses on global markets and the threat of global competition across a broad spectrum of industries. Updated contents reflect the latest research findings and practice, drawing on the insight of an advisory board of executive and consulting experts.
Nákup knihy
Global Marketing Management, Warren J. Keegan
- Jazyk
- Rok vydania
- 1989
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- Titul
- Global Marketing Management
- Jazyk
- anglicky
- Autori
- Warren J. Keegan
- Rok vydania
- 1989
- Väzba
- mäkká
- ISBN10
- 0133572455
- ISBN13
- 9780133572452
- Série
- Pôvodný názov
- Global marketing management
- Anotácia
- This edition focuses on global markets and the threat of global competition across a broad spectrum of industries. Updated contents reflect the latest research findings and practice, drawing on the insight of an advisory board of executive and consulting experts.