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Viac o knihe
"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--
Nákup knihy
Demand, Adrian J. Slywotzky, Karl Weber
- Jazyk
- Rok vydania
- 2011
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- (mäkká)
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- Titul
- Demand
- Jazyk
- anglicky
- Autori
- Adrian J. Slywotzky, Karl Weber
- Vydavateľ
- Crown Business
- Rok vydania
- 2011
- Väzba
- mäkká
- ISBN10
- 0307956334
- ISBN13
- 9780307956330
- Série
- Anotácia
- "Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--