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Focusing on the creation of value, this guide offers practical insights into developing effective marketing plans that benefit both profits and customer satisfaction. It emphasizes the importance of understanding stakeholder needs and crafting strategies that resonate with them, ensuring a holistic approach to marketing that goes beyond mere financial gains.
Vydanie
Nákup knihy
Building Value through Marketing, Philip Sugai
- Jazyk
- Rok vydania
- 2020
- Väzba
- (mäkká)
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- Titul
- Building Value through Marketing
- Podtitul
- A Step-by-Step Guide
- Jazyk
- anglicky
- Autori
- Philip Sugai
- Vydavateľ
- Taylor & Francis
- Rok vydania
- 2020
- Väzba
- mäkká
- Počet strán
- 226
- ISBN13
- 9780367472832
- Série
- Kategórie
- Štítky
- Byznys
- Anotácia
- Focusing on the creation of value, this guide offers practical insights into developing effective marketing plans that benefit both profits and customer satisfaction. It emphasizes the importance of understanding stakeholder needs and crafting strategies that resonate with them, ensuring a holistic approach to marketing that goes beyond mere financial gains.