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Marshall McLuhan is the man who predicted the all-pervasive rise of the modern mass media. Blending text, image and photography, his 1960s classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively shaped by the means we use to communicate. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'global village' have proved decades ahead of their time.
Nákup knihy
The Medium Is the Massage, Marshall McLuhan, Quentin Fiore
- Jazyk
- Rok vydania
- 1971
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- Titul
- The Medium Is the Massage
- Jazyk
- anglicky
- Autori
- Marshall McLuhan, Quentin Fiore
- Vydavateľ
- Penguin
- Rok vydania
- 1971
- Väzba
- mäkká
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Umenie & Kultúra, Technológie & Priemysel, Filozofická tematika, Umenie, Filozofia, Design, Sociológia, Technológia, Vedecké teórie
- Pôvodný názov
- The medium is the massage
- Hodnotenie
- 3,95 z 5
- Anotácia
- Marshall McLuhan is the man who predicted the all-pervasive rise of the modern mass media. Blending text, image and photography, his 1960s classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively shaped by the means we use to communicate. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'global village' have proved decades ahead of their time.