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Focusing on a new media balkanization theory, Benoit and Billings analyze the implications of a diverse media landscape. They emphasize the need to reevaluate mass communication theories and applications in a time where choices are abundant, highlighting the complexities and nuances of contemporary media consumption without taking a definitive stance for or against it.
Nákup knihy
The Rise and Fall of Mass Communication, William L. Benoit, Andrew C. Billings
- Jazyk
- Rok vydania
- 2020
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- The Rise and Fall of Mass Communication
- Jazyk
- anglicky
- Vydavateľ
- Peter Lang
- Rok vydania
- 2020
- Väzba
- pevná
- Počet strán
- 184
- ISBN13
- 9781433164262
- Série
- Hodnotenie
- 3,35 z 5
- Anotácia
- Focusing on a new media balkanization theory, Benoit and Billings analyze the implications of a diverse media landscape. They emphasize the need to reevaluate mass communication theories and applications in a time where choices are abundant, highlighting the complexities and nuances of contemporary media consumption without taking a definitive stance for or against it.