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How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service.
Nákup knihy
The 1% Windfall, Rosemary Varley, Mohammed Rafiq
- Jazyk
- Rok vydania
- 2010
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- The 1% Windfall
- Jazyk
- anglicky
- Autori
- Rosemary Varley, Mohammed Rafiq
- Vydavateľ
- HarperCollins Publishers Inc
- Rok vydania
- 2010
- Väzba
- pevná
- Počet strán
- 224
- ISBN10
- 0061684325
- ISBN13
- 9780061684326
- Série
- Hodnotenie
- 3,95 z 5
- Anotácia
- How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service.