Strategic Marketing Management, 9th Edition

Autori

Alexander Chernev

Hodnotenie knihy

Ohodnotiť

Parametre

296 stránok
11 hodin čítania

Viac o knihe

Focusing on a structured approach, the book provides essential marketing theory and practical frameworks for addressing marketing challenges. It covers key areas such as product design, branding, pricing, and distribution, making it applicable to diverse organizations, including startups, established businesses, and nonprofits. The comprehensive strategies outlined help guide informed business decisions, ensuring relevance across various sectors and industries.

Vydanie

2008

Nákup knihy

Strategic Marketing Management, 9th Edition, Alexander Chernev

Jazyk
Rok vydania: 2018
Väzba: (mäkká)

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Platobné metódy

3,7

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6 Hodnotenie

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Titul: Strategic Marketing Management, 9th Edition
Jazyk: anglicky
Autori: Alexander Chernev
Vydavateľ: Cerebellum Press
Rok vydania: 2018
Väzba: mäkká
Počet strán: 296
ISBN13: 9781936572502
Série
Kategórie: Náučná literatúra Biznis & Manažment Marketing & Predaj
Štítky: Byznys, Škola
Hodnotenie: 3,65 z 5
Anotácia: Focusing on a structured approach, the book provides essential marketing theory and practical frameworks for addressing marketing challenges. It covers key areas such as product design, branding, pricing, and distribution, making it applicable to diverse organizations, including startups, established businesses, and nonprofits. The comprehensive strategies outlined help guide informed business decisions, ensuring relevance across various sectors and industries.