Viac o knihe
* McDonald and Dunbar are the leading author team in this area * Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business * The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book) This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version. * Highly developed and well illustrated treatment of a key marketing technique * Usable by students and executives, for whom the practical, step-by-step approach is designed * Leading author team in the field
Nákup knihy
Market segmentation, Malcolm McDonald, Ian Dunbar
- Jazyk
- Rok vydania
- 2010
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- (mäkká),
- Stav knihy
- Dobrá
- Cena
- 8,49 €
Platobné metódy
Nikto zatiaľ neohodnotil.
- Titul
- Market segmentation
- Jazyk
- anglicky
- Autori
- Malcolm McDonald, Ian Dunbar
- Vydavateľ
- Goodfellow Publishers
- Rok vydania
- 2010
- Väzba
- mäkká
- Počet strán
- 486
- ISBN10
- 1906884188
- ISBN13
- 9781906884185
- Série
- Anotácia
- * McDonald and Dunbar are the leading author team in this area * Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business * The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book) This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version. * Highly developed and well illustrated treatment of a key marketing technique * Usable by students and executives, for whom the practical, step-by-step approach is designed * Leading author team in the field