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Exploring the often-overlooked realm of primary media market research, this book delves into various methodologies employed to analyze viewer perceptions within the industry. It uncovers how audiences are represented and understood, shedding light on the intricate relationship between media producers and their target demographics. Through detailed examination, it reveals the complexities of viewer profiling and the impact of market research on media content.
Nákup knihy
Creating the Viewer, Justin Wyatt
- Jazyk
- Rok vydania
- 2024
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- Titul
- Creating the Viewer
- Podtitul
- Market Research and the Evolving Media Ecosystem
- Jazyk
- anglicky
- Autori
- Justin Wyatt
- Rok vydania
- 2024
- Väzba
- pevná
- Počet strán
- 288
- ISBN13
- 9781477316511
- Série
- Anotácia
- Exploring the often-overlooked realm of primary media market research, this book delves into various methodologies employed to analyze viewer perceptions within the industry. It uncovers how audiences are represented and understood, shedding light on the intricate relationship between media producers and their target demographics. Through detailed examination, it reveals the complexities of viewer profiling and the impact of market research on media content.