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This engaging textbook offers a comprehensive introduction to Consumer Behaviour, blending psychological and sociological insights. Updated for the impacts of Covid-19 and technological changes, it features global examples and a wealth of learning tools, making it essential for students in the field. Authored by Professor Zubin Sethna.
Nákup knihy
Consumer Behaviour, Zubin Sethna
- Jazyk
- Rok vydania
- 2023
- Väzba
- (pevná)
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- Titul
- Consumer Behaviour
- Jazyk
- anglicky
- Autori
- Zubin Sethna
- Rok vydania
- 2023
- Väzba
- pevná
- Počet strán
- 624
- ISBN13
- 9781529754063
- Série
- Kategórie
- Štítky
- Učebnice, Byznys, Právna tematika
- Hodnotenie
- 4 z 5
- Anotácia
- This engaging textbook offers a comprehensive introduction to Consumer Behaviour, blending psychological and sociological insights. Updated for the impacts of Covid-19 and technological changes, it features global examples and a wealth of learning tools, making it essential for students in the field. Authored by Professor Zubin Sethna.