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New consumers are a potent economic force. This guide profiles them, merging research from marketing, psychology, sociology and economics to explore the essence of the new breed of consumer, discovering what motivates them, what they buy and why, and how to turn these profiles into profits.
Nákup knihy
Soul of the New Consumer, David K. Lewis, Darren Bridger
- Jazyk
- Rok vydania
- 2001
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- (mäkká)
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- Titul
- Soul of the New Consumer
- Podtitul
- Authenticity. What We Buy and Why in the New Economy
- Jazyk
- anglicky
- Autori
- David K. Lewis, Darren Bridger
- Vydavateľ
- Nicholas Brealey
- Rok vydania
- 2001
- Väzba
- mäkká
- Počet strán
- 228
- ISBN10
- 1857882989
- ISBN13
- 9781857882988
- Série
- Hodnotenie
- 3,95 z 5
- Anotácia
- New consumers are a potent economic force. This guide profiles them, merging research from marketing, psychology, sociology and economics to explore the essence of the new breed of consumer, discovering what motivates them, what they buy and why, and how to turn these profiles into profits.