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This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
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Corporate Communication, Joep Cornelissen
- Jazyk
- Rok vydania
- 2011
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- Titul
- Corporate Communication
- Podtitul
- A Guide to Theory and Practice - 3rd Edition
- Jazyk
- anglicky
- Autori
- Joep Cornelissen
- Vydavateľ
- SAGE Publications Ltd
- Rok vydania
- 2011
- Väzba
- mäkká
- Počet strán
- 296
- ISBN10
- 0857022431
- ISBN13
- 9780857022431
- Série
- Hodnotenie
- 3,5 z 5
- Anotácia
- This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.