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In this latest edition, Lisa Spiller explores contemporary marketing concepts and techniques, highlighting the evolution of digital formats alongside traditional direct marketing principles. With engaging online resources, this book offers marketing students a comprehensive understanding of effective communication strategies for businesses.
Nákup knihy
Direct, Digital & Data-Driven Marketing, Lisa Spiller
- Jazyk
- Rok vydania
- 2020
- Väzba
- (mäkká)
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- Titul
- Direct, Digital & Data-Driven Marketing
- Jazyk
- anglicky
- Autori
- Lisa Spiller
- Rok vydania
- 2020
- Väzba
- mäkká
- Počet strán
- 784
- ISBN13
- 9781529708172
- Série
- Kategórie
- Štítky
- Byznys, Právna tematika
- Hodnotenie
- 3 z 5
- Anotácia
- In this latest edition, Lisa Spiller explores contemporary marketing concepts and techniques, highlighting the evolution of digital formats alongside traditional direct marketing principles. With engaging online resources, this book offers marketing students a comprehensive understanding of effective communication strategies for businesses.