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IBM Redux

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"Here is the first in-depth look at IBM's recovery and the man who is leading it, Louis V. Gerstner, Jr. Author Doug Garr chronicles Gerstner's rise, his arrival as the first steward from outside the company's ranks, and his implementation of new business and marketing strategies. Drawn from more than 150 interviews and hundreds of pages of documents, Garr paints a portrait of the improbable transformation of this dying mainframe company into an increasingly nimble information services giant. With access to current and former IBM employees, the author provides rare insight into how it happened and what still needs to happen for the company to thrive in the twenty-first century."--BOOK JACKET.

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IBM Redux, Doug Garr

Jazyk
Rok vydania
1999
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Platobné metódy

3,5
Dobrá
30 Hodnotenie

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Titul
IBM Redux
Jazyk
anglicky
Autori
Doug Garr
Vydavateľ
HarperBusiness
Rok vydania
1999
Väzba
pevná
Počet strán
384
ISBN10
0887309437
ISBN13
9780887309434
Série
Pôvodný názov
IBM redux
Hodnotenie
3,5 z 5
Anotácia
"Here is the first in-depth look at IBM's recovery and the man who is leading it, Louis V. Gerstner, Jr. Author Doug Garr chronicles Gerstner's rise, his arrival as the first steward from outside the company's ranks, and his implementation of new business and marketing strategies. Drawn from more than 150 interviews and hundreds of pages of documents, Garr paints a portrait of the improbable transformation of this dying mainframe company into an increasingly nimble information services giant. With access to current and former IBM employees, the author provides rare insight into how it happened and what still needs to happen for the company to thrive in the twenty-first century."--BOOK JACKET.