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Focusing on the essential concepts and tools for modern marketing, this award-winning textbook covers key topics such as market understanding, consumer behavior, and the marketing mix. It emphasizes the importance of analytics, branding, and customer experience in today's digital landscape, providing a comprehensive guide for navigating the complexities of contemporary marketing strategies.
Nákup knihy
Principles of Marketing for a Digital Age, Tracy L. Tuten
- Jazyk
- Rok vydania
- 2022
- Väzba
- (mäkká)
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- Titul
- Principles of Marketing for a Digital Age
- Jazyk
- anglicky
- Autori
- Tracy L. Tuten
- Vydavateľ
- SAGE Publications Ltd
- Rok vydania
- 2022
- Väzba
- mäkká
- Počet strán
- 496
- ISBN13
- 9781529779790
- Série
- Kategórie
- Štítky
- Byznys, Právna tematika, Ostatné učebnice
- Hodnotenie
- 4,75 z 5
- Anotácia
- Focusing on the essential concepts and tools for modern marketing, this award-winning textbook covers key topics such as market understanding, consumer behavior, and the marketing mix. It emphasizes the importance of analytics, branding, and customer experience in today's digital landscape, providing a comprehensive guide for navigating the complexities of contemporary marketing strategies.