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Focusing on contemporary brand management and innovation, this textbook explores the dynamic interactions between companies and consumers in the co-creation of brands. It offers insights into current practices and strategies, making it an essential resource for students looking to understand the evolving landscape of branding in today's marketplace.
Vydanie
Nákup knihy
Brand Management, Pinar Cankurtaran, Michael Beverland
- Jazyk
- Rok vydania
- 2024
- Väzba
- (pevná)
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- Titul
- Brand Management
- Jazyk
- anglicky
- Vydavateľ
- SAGE Publications Ltd
- Rok vydania
- 2024
- Väzba
- pevná
- Počet strán
- 440
- ISBN13
- 9781529616989
- Série
- Kategórie
- Štítky
- Byznys, Právna tematika
- Anotácia
- Focusing on contemporary brand management and innovation, this textbook explores the dynamic interactions between companies and consumers in the co-creation of brands. It offers insights into current practices and strategies, making it an essential resource for students looking to understand the evolving landscape of branding in today's marketplace.