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Parametre
- 440 stránok
- 16 hodin čítania
Viac o knihe
Focusing on contemporary brand management and innovation, this textbook explores the dynamic interactions between companies and consumers in the co-creation of brands. It offers insights into current practices and strategies, making it an essential resource for students looking to understand the evolving landscape of branding in today's marketplace.
Nákup knihy
Brand Management, Michael Beverland, Pinar Cankurtaran
- Jazyk
- Rok vydania
- 2024
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- (pevná)
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Platobné metódy
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- Titul
- Brand Management
- Jazyk
- anglicky
- Vydavateľ
- SAGE Publications Ltd
- Rok vydania
- 2024
- Väzba
- pevná
- Počet strán
- 440
- ISBN13
- 9781529616989
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Učebnice, Byznys, Biznis & Manažment, Právna tematika, Právo
- Anotácia
- Focusing on contemporary brand management and innovation, this textbook explores the dynamic interactions between companies and consumers in the co-creation of brands. It offers insights into current practices and strategies, making it an essential resource for students looking to understand the evolving landscape of branding in today's marketplace.