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Excel as a product manager with the keys to successful product management in traditional, hierarchical organizations as well as in newer horizontal, team-driven, decision-making structures. Provides checklists, profiles, and real-world cases that reveal how to: -- Develop strategic and annual plans -- Evaluate product portfolios -- Propose and develop successful new products -- Price products and services for maximum profit -- Produce the best marketing and communications plans -- Organize product management teams that meet and exceed their objectives
Nákup knihy
The Product Manager's Handbook, Linda Gorchels
- Jazyk
- Rok vydania
- 1995
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- The Product Manager's Handbook
- Jazyk
- anglicky
- Autori
- Linda Gorchels
- Vydavateľ
- Ntc Business Books
- Rok vydania
- 1995
- Väzba
- mäkká
- ISBN10
- 0844236691
- ISBN13
- 9780844236698
- Série
- Hodnotenie
- 3,85 z 5
- Anotácia
- Excel as a product manager with the keys to successful product management in traditional, hierarchical organizations as well as in newer horizontal, team-driven, decision-making structures. Provides checklists, profiles, and real-world cases that reveal how to: -- Develop strategic and annual plans -- Evaluate product portfolios -- Propose and develop successful new products -- Price products and services for maximum profit -- Produce the best marketing and communications plans -- Organize product management teams that meet and exceed their objectives