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This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.
Nákup knihy
Principles of Marketing, Frances Brassington, Stephen Pettitt
- Jazyk
- Rok vydania
- 2003
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- Titul
- Principles of Marketing
- Jazyk
- anglicky
- Vydavateľ
- Prentice Hall
- Rok vydania
- 2003
- Väzba
- mäkká
- ISBN10
- 0273657917
- ISBN13
- 9780273657910
- Série
- Hodnotenie
- 3,25 z 5
- Anotácia
- This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.