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Frances Brassington Principles of Marketing

Principles of Marketing

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This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.

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Principles of Marketing, Frances Brassington, Stephen Pettitt

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Rok vydania: 2003
Väzba: (mäkká),
Stav knihy: Dobrá
Cena: 2,49 €

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Titul: Principles of Marketing
Jazyk: anglicky
Autori: Frances Brassington, Stephen Pettitt
Vydavateľ: Prentice Hall
Rok vydania: 2003
Väzba: mäkká
ISBN10: 0273657917
ISBN13: 9780273657910
Série
Štítky: Náučná literatúra, Byznys, Biznis & Manažment, Marketing & Predaj, Marketing a PR
Hodnotenie: 3,25 z 5
Anotácia: This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.