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Principles of Marketing

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This well-respected and widely-adopted text has now been fully updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness.

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Principles of Marketing, Frances Brassington, Stephen Pettitt

Jazyk
Rok vydania
2010
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Titul
Principles of Marketing
Jazyk
anglicky
Vydavateľ
Prentice Hall
Rok vydania
2010
Väzba
mäkká
Počet strán
1264
ISBN10
1848787146
ISBN13
9781848787148
Série
Hodnotenie
3,25 z 5
Anotácia
This well-respected and widely-adopted text has now been fully updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness.