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Parametre
- 1264 stránok
- 45 hodin čítania
Viac o knihe
This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.
Skladom máme celkom knihy Principles of Marketing (2010).
Nákup knihy
Principles of Marketing, Frances Brassington, Stephen Pettitt
- Jazyk
- Rok vydania
- 2010
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- Cena
- 1,89 €
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