Viac o knihe
Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for a logo, and ultimately the identity, is essential because it will define all the collateral materials that will follow. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and a color advice, anyone can make a strong choice. Color Harmony Logos opens with a discussion on how to choose color(s) for logos and follows with a number of case studies on logos where color is a dominate factor such as those for H & R Block, Kodak, and Coca-Cola.Then, it takes the 26 adjectives from one of the series' predecessors, Complete Color Harmony, and shows one logo for each adjective in 60 different color combinations. The result: 1,560 logo variations that illustrate how colors are used.In all, the book is a powerful demonstration of the power of color and its ability to impact a message.Comes with bonus CD ROM!
Nákup knihy
Color Harmony Logos, Christopher Simmons
- Jazyk
- Rok vydania
- 2006
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Color Harmony Logos
- Podtitul
- More than 1000 Colorways for Logos that work
- Jazyk
- anglicky
- Autori
- Christopher Simmons
- Vydavateľ
- Edition Olms
- Rok vydania
- 2006
- Väzba
- mäkká
- ISBN10
- 3283005338
- ISBN13
- 9783283005337
- Série
- Štítky
- Náučná literatúra, Umenie & Kultúra, Design
- Hodnotenie
- 3,65 z 5
- Anotácia
- Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for a logo, and ultimately the identity, is essential because it will define all the collateral materials that will follow. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and a color advice, anyone can make a strong choice. Color Harmony Logos opens with a discussion on how to choose color(s) for logos and follows with a number of case studies on logos where color is a dominate factor such as those for H & R Block, Kodak, and Coca-Cola.Then, it takes the 26 adjectives from one of the series' predecessors, Complete Color Harmony, and shows one logo for each adjective in 60 different color combinations. The result: 1,560 logo variations that illustrate how colors are used.In all, the book is a powerful demonstration of the power of color and its ability to impact a message.Comes with bonus CD ROM!