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Parametre
- 368 stránok
- 13 hodin čítania
Viac o knihe
"In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship."-- Amazon.com
Nákup knihy
Never Lose a Customer Again, Joey Coleman
- Jazyk
- Rok vydania
- 2018
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Never Lose a Customer Again
- Jazyk
- anglicky
- Autori
- Joey Coleman
- Vydavateľ
- Portfolio/Penguin
- Rok vydania
- 2018
- Väzba
- pevná
- Počet strán
- 368
- ISBN10
- 0735220034
- ISBN13
- 9780735220034
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Sebarozvoj, Manažment & HR, Vedenie, Podnikanie
- Hodnotenie
- 4,15 z 5
- Anotácia
- "In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship."-- Amazon.com