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Parametre
- 158 stránok
- 6 hodin čítania
Viac o knihe
Focusing on the emergence of a new type of activist, the book delves into the significant impact these groups have on business reputations and operations. It emphasizes the importance of understanding these communities and their motivations, urging business leaders to recognize their influence. Practical strategies are provided for navigating the evolving landscape, highlighting the need for proactive engagement and adaptation to maintain organizational integrity and success.
Nákup knihy
The Company and the Activist, Stuart Thomson
- Jazyk
- Rok vydania
- 2024
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- (pevná)
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- Titul
- The Company and the Activist
- Podtitul
- Going Beyond PR
- Jazyk
- anglicky
- Autori
- Stuart Thomson
- Vydavateľ
- Taylor & Francis Ltd
- Rok vydania
- 2024
- Väzba
- pevná
- Počet strán
- 158
- ISBN13
- 9781032444000
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Veda & Matematika, Ekologická tematika, Ekológia, Marketing a PR
- Anotácia
- Focusing on the emergence of a new type of activist, the book delves into the significant impact these groups have on business reputations and operations. It emphasizes the importance of understanding these communities and their motivations, urging business leaders to recognize their influence. Practical strategies are provided for navigating the evolving landscape, highlighting the need for proactive engagement and adaptation to maintain organizational integrity and success.