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Focusing on the marketing planning process, this guide offers a clear framework from beginning to end, enriched with real-world examples from both established brands like Ikea and Krispy Kreme, as well as innovative digital start-ups such as Starling Bank. It provides practical insights and strategies to help readers effectively navigate the complexities of marketing in various business contexts.
Nákup knihy
Marketing Planning & Strategy, John Dawes
- Jazyk
- Rok vydania
- 2021
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- Titul
- Marketing Planning & Strategy
- Podtitul
- A Practical Introduction
- Jazyk
- anglicky
- Autori
- John Dawes
- Vydavateľ
- SAGE Publishing Ltd
- Rok vydania
- 2021
- Väzba
- mäkká
- Počet strán
- 296
- ISBN13
- 9781529760132
- Série
- Hodnotenie
- 4 z 5
- Anotácia
- Focusing on the marketing planning process, this guide offers a clear framework from beginning to end, enriched with real-world examples from both established brands like Ikea and Krispy Kreme, as well as innovative digital start-ups such as Starling Bank. It provides practical insights and strategies to help readers effectively navigate the complexities of marketing in various business contexts.