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Exploring the dynamics of idea propagation, this book delves into the factors that lead to certain concepts gaining widespread popularity while others languish in obscurity. It examines the psychology behind consumer excitement and the mechanisms that enable ideas to resonate and spread effectively. By analyzing successful products and communication strategies, the author reveals insights into how to craft messages that captivate and ignite passion among audiences, ultimately leading to viral success.
Nákup knihy
Pop!, Sam Horn
- Jazyk
- Rok vydania
- 2009
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- Cena
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- Titul
- Pop!
- Podtitul
- Create the Perfect Pitch, Title, and Tagline for Anything
- Jazyk
- anglicky
- Autori
- Sam Horn
- Vydavateľ
- Perigee Books
- Rok vydania
- 2009
- Väzba
- mäkká
- Počet strán
- 256
- ISBN13
- 9780399533617
- Série
- Hodnotenie
- 3,8 z 5
- Anotácia
- Exploring the dynamics of idea propagation, this book delves into the factors that lead to certain concepts gaining widespread popularity while others languish in obscurity. It examines the psychology behind consumer excitement and the mechanisms that enable ideas to resonate and spread effectively. By analyzing successful products and communication strategies, the author reveals insights into how to craft messages that captivate and ignite passion among audiences, ultimately leading to viral success.