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The book provides a comprehensive guide to developing an integrated AI strategy that unifies marketing, sales, and customer experience. It emphasizes the importance of leveraging AI to enhance business performance and maintain a competitive advantage in the marketplace. With practical insights and strategies, readers will learn how to effectively implement AI solutions that align with their organizational goals.
Nákup knihy
AI Strategy for Sales and Marketing, Katie King
- Jazyk
- Rok vydania
- 2022
- Väzba
- (mäkká)
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- Titul
- AI Strategy for Sales and Marketing
- Podtitul
- Connecting Marketing, Sales and Customer Experience
- Jazyk
- anglicky
- Autori
- Katie King
- Vydavateľ
- Kogan Page
- Rok vydania
- 2022
- Väzba
- mäkká
- Počet strán
- 288
- ISBN13
- 9781398602007
- Série
- Kategórie
- Štítky
- Byznys
- Hodnotenie
- 4 z 5
- Anotácia
- The book provides a comprehensive guide to developing an integrated AI strategy that unifies marketing, sales, and customer experience. It emphasizes the importance of leveraging AI to enhance business performance and maintain a competitive advantage in the marketplace. With practical insights and strategies, readers will learn how to effectively implement AI solutions that align with their organizational goals.