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Flying Off Course

Airline Economics and Marketing - Fifth Edition

Parametre

  • 342 stránok
  • 12 hodin čítania

Viac o knihe

Focusing on airline economics and marketing, this fifth edition covers essential topics such as market structure, airline costs, pricing strategies, and demand dynamics. It also addresses recent advancements in e-commerce, offering a comprehensive and practical guide for understanding the complexities of the airline industry.

Vydanie

Nákup knihy

Flying Off Course, Rigas Doganis

Jazyk
Rok vydania
2019
Väzba
(pevná)
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Titul
Flying Off Course
Podtitul
Airline Economics and Marketing - Fifth Edition
Jazyk
anglicky
Vydavateľ
Routledge
Rok vydania
2019
Väzba
pevná
Počet strán
342
ISBN10
1138224235
ISBN13
9781138224230
Série
Štítky
Byznys, Letectvo
Anotácia
Focusing on airline economics and marketing, this fifth edition covers essential topics such as market structure, airline costs, pricing strategies, and demand dynamics. It also addresses recent advancements in e-commerce, offering a comprehensive and practical guide for understanding the complexities of the airline industry.