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Offering a comprehensive, step-by-step method, this handbook guides readers in creating concise and effective marketing plans. It emphasizes the fundamental principles necessary for crafting a strategically viable plan while providing a clear framework that highlights essential components. The streamlined approach ensures that the information is both relevant and straightforward, making it a valuable resource for anyone looking to enhance their marketing strategy.
Nákup knihy
The Marketing Plan Handbook, 6th Edition, Alexander Chernev
- Jazyk
- Rok vydania
- 2020
- Väzba
- (pevná)
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- Titul
- The Marketing Plan Handbook, 6th Edition
- Jazyk
- anglicky
- Autori
- Alexander Chernev
- Vydavateľ
- Cerebellum Press
- Rok vydania
- 2020
- Väzba
- pevná
- Počet strán
- 156
- ISBN13
- 9781936572687
- Série
- Kategórie
- Štítky
- Byznys
- Hodnotenie
- 4,5 z 5
- Anotácia
- Offering a comprehensive, step-by-step method, this handbook guides readers in creating concise and effective marketing plans. It emphasizes the fundamental principles necessary for crafting a strategically viable plan while providing a clear framework that highlights essential components. The streamlined approach ensures that the information is both relevant and straightforward, making it a valuable resource for anyone looking to enhance their marketing strategy.