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Viac o knihe
The book addresses the transformative impact of digitalization on the media industry, highlighting the challenges and opportunities it presents for media corporations. Bernd Wirtz offers a comprehensive guide that integrates theoretical insights with practical applications, equipping professionals to navigate this evolving landscape effectively.
Nákup knihy
Media Management, Bernd W. Wirtz
- Jazyk
- Rok vydania
- 2021
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