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This comprehensive guide offers essential insights for planning public relations and event campaigns of any scale. Readers will find clear explanations of techniques for designing, executing, and evaluating their campaigns, making it a valuable resource for both beginners and seasoned professionals. The book emphasizes practical strategies to ensure successful outcomes in various PR and event contexts.
Nákup knihy
Planning and Managing Public Relations Campaigns, Anne Gregory
- Jazyk
- Rok vydania
- 2020
- Väzba
- (mäkká)
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- Titul
- Planning and Managing Public Relations Campaigns
- Podtitul
- A Strategic Approach
- Jazyk
- anglicky
- Autori
- Anne Gregory
- Vydavateľ
- Kogan Page
- Rok vydania
- 2020
- Väzba
- mäkká
- Počet strán
- 352
- ISBN13
- 9781789663204
- Série
- Kategórie
- Štítky
- Byznys
- Hodnotenie
- 5 z 5
- Anotácia
- This comprehensive guide offers essential insights for planning public relations and event campaigns of any scale. Readers will find clear explanations of techniques for designing, executing, and evaluating their campaigns, making it a valuable resource for both beginners and seasoned professionals. The book emphasizes practical strategies to ensure successful outcomes in various PR and event contexts.