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Neuro-Advertising
Brain-friendly advertising for more success in your market
Autori
Hodnotenie knihy
Viac o knihe
Exploring the principles of neuro-advertising, this book reveals strategies to enhance marketing effectiveness by tapping into consumer psychology. It delves into how understanding brain responses can lead to more compelling advertisements and improved customer engagement. With practical insights and techniques, readers will learn to craft messages that resonate on a deeper emotional level, ultimately driving better marketing outcomes.
Vydanie
Nákup knihy
Neuro-Advertising, Elke Schwarz
- Jazyk
- Rok vydania
- 2022
- Väzba
- (pevná)
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Doručenie
Platobné metódy
5,0
Výborná
2 Hodnotenie
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- Titul
- Neuro-Advertising
- Podtitul
- Brain-friendly advertising for more success in your market
- Jazyk
- anglicky
- Autori
- Elke Schwarz
- Vydavateľ
- Springer Fachmedien Wiesbaden
- Rok vydania
- 2022
- Väzba
- pevná
- Počet strán
- 200
- ISBN13
- 9783658386320
- Série
- Kategórie
- Štítky
- Byznys, Psychologická tematika
- Hodnotenie
- 5 z 5
- Anotácia
- Exploring the principles of neuro-advertising, this book reveals strategies to enhance marketing effectiveness by tapping into consumer psychology. It delves into how understanding brain responses can lead to more compelling advertisements and improved customer engagement. With practical insights and techniques, readers will learn to craft messages that resonate on a deeper emotional level, ultimately driving better marketing outcomes.