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This updated third edition provides a scholarly examination of marketing, incorporating the latest technological advancements like AI and virtual marketing. It features a new chapter dedicated to the emergence of influencer culture, highlighting its impact on modern marketing strategies.
Nákup knihy
Social Media Marketing, Stephan Dahl
- Jazyk
- Rok vydania
- 2021
- product-detail.submit-box.info.binding
- (pevná)
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Platobné metódy
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- Titul
- Social Media Marketing
- Podtitul
- Theories and Applications
- Jazyk
- anglicky
- Autori
- Stephan Dahl
- Vydavateľ
- SAGE Publishing Ltd
- Rok vydania
- 2021
- Väzba
- pevná
- Počet strán
- 312
- ISBN13
- 9781529720815
- Série
- Anotácia
- This updated third edition provides a scholarly examination of marketing, incorporating the latest technological advancements like AI and virtual marketing. It features a new chapter dedicated to the emergence of influencer culture, highlighting its impact on modern marketing strategies.