Understanding the Korean Wave

Viac o knihe

Exploring the Korean Wave (Hallyu), this book provides an in-depth analysis of its significance as a transnational media phenomenon. It delves into the cultural, social, and economic factors driving Hallyu's global appeal, examining its impact on audiences and industries worldwide. Through critical perspectives, the text highlights the dynamics of cultural exchange and the implications of this wave on identity and globalization, making it essential for understanding contemporary media trends.