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This textbook provides a comprehensive introduction to the principles of marketing, designed for both students and practitioners. It covers essential concepts, strategies, and tools used in the marketing field, making it a valuable resource for understanding market dynamics. The content is structured to facilitate learning and application, with real-world examples and practical insights that bridge theory and practice. Ideal for those looking to deepen their knowledge of marketing fundamentals and enhance their skills in the industry.
Nákup knihy
Marketing, Manfred Bruhn
- Jazyk
- Rok vydania
- 2024
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- Titul
- Marketing
- Podtitul
- Principles for Students and Practitioners
- Jazyk
- anglicky
- Autori
- Manfred Bruhn
- Vydavateľ
- Springer, Berlin
- Rok vydania
- 2024
- Väzba
- mäkká
- Počet strán
- 295
- ISBN13
- 9783658458331
- Série
- Hodnotenie
- 4,35 z 5
- Anotácia
- This textbook provides a comprehensive introduction to the principles of marketing, designed for both students and practitioners. It covers essential concepts, strategies, and tools used in the marketing field, making it a valuable resource for understanding market dynamics. The content is structured to facilitate learning and application, with real-world examples and practical insights that bridge theory and practice. Ideal for those looking to deepen their knowledge of marketing fundamentals and enhance their skills in the industry.