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Focusing on practical insights, this book serves as a comprehensive guide to advertising design and art direction, reflecting current industry standards and practices. It offers updated techniques and examples that equip readers with the skills needed to navigate the evolving landscape of advertising. Through real-world applications, it emphasizes creativity and strategic thinking, making it an essential resource for aspiring designers and art directors looking to thrive in today's competitive market.
Nákup knihy
Advertising by Design, Robin Landa
- Jazyk
- Rok vydania
- 2021
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- Titul
- Advertising by Design
- Podtitul
- Generating and Designing Creative Ideas Across Media
- Jazyk
- anglicky
- Autori
- Robin Landa
- Vydavateľ
- John Wiley & Sons Inc
- Rok vydania
- 2021
- Väzba
- mäkká
- Počet strán
- 288
- ISBN13
- 9781119691495
- Série
- Štítky
- Náučná literatúra, Umenie & Kultúra, Design
- Hodnotenie
- 3,5 z 5
- Anotácia
- Focusing on practical insights, this book serves as a comprehensive guide to advertising design and art direction, reflecting current industry standards and practices. It offers updated techniques and examples that equip readers with the skills needed to navigate the evolving landscape of advertising. Through real-world applications, it emphasizes creativity and strategic thinking, making it an essential resource for aspiring designers and art directors looking to thrive in today's competitive market.