Robin Landa je poprednou autorkou v oblasti grafického dizajnu a kreativity. Jej tvorba sa zameriava na témy ako branding, reklama a podstata tvorivého procesu. Landa rozoberá, ako vizuálna komunikácia formuje naše vnímanie a skúsenosti. Jej prístup k písaniu je praktický a zasvätený, čo čitateľom poskytuje hlboký vhľad do princípov dizajnu a inovatívneho myslenia. Prostredníctvom svojich publikácií zdieľa cenné poznatky pre študentov aj profesionálov v odbore.
The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. A fundamental resource that enables business professionals to stand out amongst their colleagues.
Generating and Designing Creative Ideas Across Media
Focusing on practical insights, this book serves as a comprehensive guide to advertising design and art direction, reflecting current industry standards and practices. It offers updated techniques and examples that equip readers with the skills needed to navigate the evolving landscape of advertising. Through real-world applications, it emphasizes creativity and strategic thinking, making it an essential resource for aspiring designers and art directors looking to thrive in today's competitive market.
Exploring the concept of personal branding, this book guides readers through the process of identifying and defining their unique value in a crowded marketplace. It emphasizes the importance of authenticity and strategic self-presentation in building a recognizable and compelling brand. Through practical exercises and insightful examples, the author encourages individuals to reflect on their strengths, passions, and goals, ultimately empowering them to create a brand that resonates with their audience and stands out in their field.
Focusing on personal development, this book provides a structured approach to discovering one's purpose and achieving fulfillment in a career. It emphasizes the importance of aligning professional aspirations with individual values and strengths, guiding readers toward meaningful success. Through practical strategies and insights, it encourages a proactive mindset to navigate career challenges and opportunities effectively.
In a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can’t turn down. Most professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing. A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they change the playing field altogether. The New Art of Ideas is designed to help readers consistently produce worthwhile ideas by becoming nimble and imaginative thinkers better equipped to compete and produce in a global economy. Robin Landa identifies the Three Gs of every good idea: Goal—Your vision for the end Gap—The underdeveloped area that your idea fills Gain—The overall benefits of your goal With explanations and examples of each component, this book demystifies the process of effective ideation and hands you the key to unlock your creative potential.
Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive—and that audiences enthusiastically share.