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As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.
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Advertising Is Dead. Long Live Advertising!, Tom Himpe, Will Collin
- Jazyk
- Rok vydania
- 2008
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- Titul
- Advertising Is Dead. Long Live Advertising!
- Podtitul
- Over 200 Campaigns for the New Marketplace
- Jazyk
- anglicky
- Autori
- Tom Himpe, Will Collin
- Vydavateľ
- Thames & Hudson Ltd
- Rok vydania
- 2008
- Väzba
- mäkká
- Počet strán
- 224
- ISBN10
- 0500286876
- ISBN13
- 9780500286876
- Série
- Hodnotenie
- 3,85 z 5
- Anotácia
- As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.