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Advertising is dead, long live advertising.

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Here is a book that provides a comprehensive overview of revolutionary new advertising techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book will be vital reading for every advertising, marketing, design and communication professional and student.

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Advertising is dead, long live advertising., Tom Himpe, Will Collin

Jazyk
Rok vydania
2006
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Titul
Advertising is dead, long live advertising.
Jazyk
anglicky
Rok vydania
2006
Väzba
pevná
Počet strán
224
ISBN10
0500513147
ISBN13
9780500513149
Série
Hodnotenie
3,85 z 5
Anotácia
Here is a book that provides a comprehensive overview of revolutionary new advertising techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book will be vital reading for every advertising, marketing, design and communication professional and student.