Viac o knihe
It's common knowledge that China has the fastest growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great superpower. Now, respected business journalist Ted Plafker has written a fully detailed, yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include:- Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services, media, retail, and more.- Laws, Rules & Regulations: A how-to guide to China's complicated and ever-shifting legal landscape.- Understanding Cultural Differences: Vital topics include "Basic Communication," "Talking Politics," "The Little Things," and more.- Sales & Marketing: How to promote and move products and services to Chinese consumers.
Nákup knihy
Doing Business in China, Ted Plafker
- Jazyk
- Rok vydania
- 2007
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- (pevná)
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- Titul
- Doing Business in China
- Jazyk
- anglicky
- Autori
- Ted Plafker
- Vydavateľ
- Business Plus
- Rok vydania
- 2007
- Väzba
- pevná
- Počet strán
- 292
- ISBN10
- 0446578967
- ISBN13
- 9780446578967
- Série
- Hodnotenie
- 3,2 z 5
- Anotácia
- It's common knowledge that China has the fastest growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great superpower. Now, respected business journalist Ted Plafker has written a fully detailed, yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include:- Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services, media, retail, and more.- Laws, Rules & Regulations: A how-to guide to China's complicated and ever-shifting legal landscape.- Understanding Cultural Differences: Vital topics include "Basic Communication," "Talking Politics," "The Little Things," and more.- Sales & Marketing: How to promote and move products and services to Chinese consumers.