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Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers
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Groundswell : winning in a world transformed by social technologies, Charlene Li, Josh Bernoff
- Jazyk
- Rok vydania
- 2008
- Väzba
- (pevná),
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- Titul
- Groundswell : winning in a world transformed by social technologies
- Jazyk
- anglicky
- Autori
- Charlene Li, Josh Bernoff
- Vydavateľ
- Harvard Business Review Press
- Rok vydania
- 2008
- Väzba
- pevná
- ISBN10
- 1422125009
- ISBN13
- 9781422125007
- Série
- Kategórie
- Štítky
- Byznys, Technológia, Internet
- Pôvodný názov
- Groundswell
- Hodnotenie
- 3,75 z 5
- Anotácia
- Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers