Miláčik čitateľov je práve vypredaný
Parametre
Viac o knihe
The author provides a comprehensive framework which will enable practitioners and students alike, to understand both individual elements of the marketing communications mix, and their collective combinations, incorporating practical tips and short case studies. Second revised edition.
Nákup knihy
Marketing Communications, Paul Smith
- Jazyk
- Rok vydania
- 1993
- Väzba
- (mäkká)
Akonáhle sa objaví, pošleme e-mail.
Tu nám chýba tvoja recenzia
- Titul
- Marketing Communications
- Podtitul
- An Integrated Approach
- Jazyk
- anglicky
- Autori
- Paul Smith
- Vydavateľ
- Kogan Page
- Rok vydania
- 1993
- Väzba
- mäkká
- ISBN10
- 0749407751
- ISBN13
- 9780749407759
- Série
- Štítky
- Byznys, Marketing a PR
- Hodnotenie
- 4 z 5
- Anotácia
- The author provides a comprehensive framework which will enable practitioners and students alike, to understand both individual elements of the marketing communications mix, and their collective combinations, incorporating practical tips and short case studies. Second revised edition.