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The third edition of the classic "Price Management" by Hermann Simon and Martin Fassnacht appears as a textbook with a completely new concept. Current developments in price management, such as the increased importance of price organizations and pricing processes, are addressed. Behavioral science aspects are given greater consideration. Special chapters on international price management and the internet have been included. Numerous practical examples contribute to the illustration of the content.
Nákup knihy
Price Management, Karl-Hermann Simon
- Jazyk
- Rok vydania
- 2018
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- Titul
- Price Management
- Podtitul
- Strategy, Analysis, Decision, Implementation
- Jazyk
- anglicky
- Autori
- Karl-Hermann Simon
- Vydavateľ
- Springer
- Rok vydania
- 2018
- Väzba
- pevná
- Počet strán
- 558
- ISBN10
- 3319994557
- ISBN13
- 9783319994550
- Série
- Anotácia
- The third edition of the classic "Price Management" by Hermann Simon and Martin Fassnacht appears as a textbook with a completely new concept. Current developments in price management, such as the increased importance of price organizations and pricing processes, are addressed. Behavioral science aspects are given greater consideration. Special chapters on international price management and the internet have been included. Numerous practical examples contribute to the illustration of the content.