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A guide to business strategies that you can use for sports marketing, including developing star power, transforming and distributing a brand, filling the stands, and, important, understanding how fans make, break, and reconnect to a sport.
Nákup knihy
The Elusive Fan, Ben Ryan Shields, Philip Kotler, Irving J. Rein
- Jazyk
- Rok vydania
- 2006
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- The Elusive Fan
- Jazyk
- anglicky
- Vydavateľ
- McGraw-Hill Education
- Rok vydania
- 2006
- Väzba
- pevná
- Počet strán
- 300
- ISBN10
- 0071454098
- ISBN13
- 9780071454094
- Série
- Štítky
- Náučná literatúra, Šport, Šport & Outdoor
- Hodnotenie
- 3,7 z 5
- Anotácia
- A guide to business strategies that you can use for sports marketing, including developing star power, transforming and distributing a brand, filling the stands, and, important, understanding how fans make, break, and reconnect to a sport.