Vypredané
Viac o knihe
A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.
Nákup knihy
Cases in Marketing Management (4th Edition), Kenneth L. Bernhardt, Thomas C. Kinnear
- Jazyk
- Rok vydania
- 1988
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Platobné metódy
Nikto zatiaľ neohodnotil.