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Viac o knihe
A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.
Nákup knihy
Cases in Marketing Management, Kenneth L. Bernhardt, Thomas C. Kinnear
- Jazyk
- Rok vydania
- 1991
- Väzba
- (pevná)
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- Titul
- Cases in Marketing Management
- Jazyk
- anglicky
- Vydavateľ
- Irwin
- Rok vydania
- 1991
- Väzba
- pevná
- ISBN10
- 0256088322
- ISBN13
- 9780256088328
- Série
- Štítky
- Byznys, Ostatné učebnice
- Anotácia
- A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.